Campaign Wrap Report

Luke Bryan× St. Jude

Powered by
4,287
Supporters
1,335,866
Impressions
$48,742
Raised for the cause
The Campaign
Luke Bryan Word on the Street Tour campaign art
The Experience

Two VIP tickets to Luke Bryan & Friends in Nashville

The winner and a guest head to Nashville for Luke Bryan & Friends on September 23-25: two VIP tickets, an acoustic pre-show set from Luke, access to Luke’s Lounge with a photo booth, early merch shopping through a dedicated entrance, a limited-edition VIP gift and a commemorative laminate. Flights, hotel and rideshare credit covered, valued at $3,470. Every entry into the drawing started with a gift to St. Jude, which is how one weekend in Nashville turned a fanbase into a donor base.

The Cause

Fans entered by taking action for the cause. Here is who they showed up for.

St. Jude Children’s Research Hospital

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live. Everything St. Jude learns is shared freely, so doctors and scientists everywhere can use it to save more children.

Our Winner

Malinda R.

Jacksonville, Alabama
Reach
1,335,866
Total impressions across paid social, email and SMS

3,007 entries rolled up from 2,500 zip codes into 203 markets; the largest of those are plotted. The gold marker is Nashville, Tennessee.

Impact

St. Jude Children’s Research Hospital

$48,742
Gross
Raised for St. Jude Children’s Research Hospital
38
New Monthly Donors
$5,198
Est. Annualized Value

Every entry started with a gift to St. Jude: direct support for families who never see a bill for treatment, travel, housing or food. 1,577 donors gave across the nine-week run, and the fans who set up monthly gifts keep that support arriving long after the entry window closed.

Powered by 4,287 Luke Bryan fans who showed up, reaching 1,335,866 people.

Thank you for
propelling.

Thank you to Luke and his team, to Live Nation, and to everyone at St. Jude for putting a Nashville weekend on the line for the kids and families in Memphis. And thank you to the 4,287 fans who turned a shot at that trip into $48,742. We would love to run it again on the next leg of the tour.

~ Team Propeller